THE WHAT? Procter & Gamble has named Anitra Marsh as Chief Communications Officer for its P&G Beauty division, according to a report published by PR Week. Marsh takes over from Kelly Vanasse, who is due to retire in February next year.

THE DETAILS Marsh has served across various roles at the US FMCG manufacturer for the past 23 years, most recently as Vice President of Skin and Personal Care Communications, Sustainability and Community Impact. She will retain some of her former duties within this new role, with the others spread among her team, to allow her time for her new responsibilities, leading the global organization for P&G Beauty’s image and reputation.

THE WHY? Vanasse told PR Week, “It has been an honor and joy to work for such an outstanding company and to build, nurture and support a truly remarkable group of communications professionals – the best in the industry, hands down.”