THE WHAT? Beiersdorf has entered into a strategic partnership with World Wide Fund for Nature (WWF Germany) with the focus topics being climate protection, the regenerative use of water, the circularity of materials as well as sustainable use of land.

THE DETAILS The three-year partnership will see the two organizations focus on the issue of climate protection as well as the fields of regenerative water environments and fully circular resources, thereby contributing to a circular economy.

According to a press release, “The nature conservation organization will advise Beiersdorf on the expansion of existing targets and the definition of additional ones to strengthen the holistic approach to sustainability within the company.”

These additional targets include Beiersdorf striving for a climate-caring future and reducing greenhouse gas emissions throughout its entire value chain. The sustainable use of water, both in its own business operations and in the supply chain, and the use of fully circular resources for its products and packaging. 

Beiersdorf also aims for sustainable land use in the production of its plant-based raw materials.

THE WHY? The partnership aims to strengthen the holistic approach to sustainability within Beiersdorf and in its supply chain.

Jean-François Pascal, Vice President Corporate Sustainability at Beiersdorf explains: “As a global skin care company we find it essential to contribute – not only for our consumers, but also for society and our environment. 

“With our Sustainability Agenda CARE BEYOND SKIN we have set ourselves ambitious targets and are vigorously pursuing these. Through our partnership with WWF Germany and with their expertise and critical eye, we intend to further strengthen our sustainability approach in the areas of climate care and the responsible use of water and resources.”