THE WHAT? Mary Kay has announced its second World Series of Innovation Challenge in partnership with Network for Teaching Entrepreneurship (NFTE).

THE DETAILS This year, the direct sales giant is encouraging young people around the world to submit innovative solutions to promote workplace equality and ensure equal access to economic opportunity for women and girls.

“Supporting the entrepreneurial development of young people is critical to help build a better world for future generations,” said J.D. LaRock, President and Chief Executive Officer of NFTE. “Each year, we continue to be inspired by the innovations the next generation of entrepreneurs envision, and we look forward to seeing all the new ideas from WSI competitors in 2021. We are grateful to Mary Kay Inc. for its support for the second year posing this critical global challenge to help advance workplace equality and achieve equal access to economic opportunity for women and girls.”

THE WHY? Deborah Gibbins, Chief Operating Officer for Mary Kay Inc, explains, “Mary Kay knows the importance of entrepreneurship and the role it plays in the world today and in the future, which is why we invest annually in programs and initiatives to help empower women and girls around the world. We want to help not only provide educational opportunities but help them pursue their dreams around the world. We are beyond excited for this challenge so connected to our company’s core mission.”