THE WHAT? Cantu Beauty has announced a US$150,000 investment in non-traditional students at historically Black colleges and universities in partnership with United Negro College Fund (UNCF).

THE DETAILS Cantu will help students struggling to complete their college education due to family and financial obligations with a career-readiness curated content series along with 15 US$5,000 scholarships.

THE WHY? Cantu Beauty’s partnership with UNCF is one of its continued commitments to elevating and uplifting diverse communities. Dametria Mustin, global vice president of marketing, Cantu Beauty, explains, “Higher education is a catalyst that propels Black and brown communities forward. Cantu continues to remain committed to paving the way for the next generation of leaders, entrepreneurs and shapers of our community through financial support and seminars preparing non-traditional college students for success early-on in their careers.”