THE WHAT? Sephora marked World Mental Health Day by publishing a set of guidelines for its social media channels designed to create a judgement-free, safe space for users, according to a report published by Hello Beautiful.  

THE DETAILS The Hearts, Not Hate guidelines were created together with anti-harassment organization, Hollaback! and comprise a commitment to use kind words, support inclusion and call out hate via moderation of comments, among others.

THE WHY? Selena Gomez, Founder & Creator of Rare Beauty told Hello Beautiful, “Online harassment can negatively affect your mental health, which is why I’m joining Sephora to help combat this issue. I’m passionate about making our social soaces a safer and more welcoming place for everyone.”