THE WHAT? LVMH is joining forces with UNESCO at the IUCN World Conservation Congress in Marseille from September 3-11 to present its shared commitments to protecting biodiversity within the scope of the Man and Biosphere (MAB) program. 

THE DETAILS Unesco, LVMH and their maisons will come together to host a pavilion where they will detail their ‘convictions and concrete actions’ to protect biodiversity.

LVMH is the only private sector party of the scientific program, which according to a press release, “offers a framework for international cooperation.”

In addition, LVMH is working on a rollout of regenerative agriculture programs for strategic agricultural raw materials including grapes, cotton, wool and leather, which will take place from now until 2030. The company is also contributing to collective efforts to regenerate ecosystems and protect endangered animal and plant species.

THE WHY? The collaboration aims to establish best practices for sustainable development to help achieve the UN Sustainable Development Goals, which is said to align with LVMH’s aim to conceive a new vision of luxury anchored in an alliance between nature and creativity.