THE WHAT? Wayfarer Studios and Procter & Gamble have teamed up to co-finance and co-produce a series of projects across film, TV and new media, starting with a podcast due to launch next week, named The Man Enough, according to a report published by The Hollywood Reporter.  

THE DETAILS The podcast is inspired by the video series of the same name and will feature Justin Baldoni, Co-founder of Wayfarer Studios, Jamey Heath and Liz Plank as hosts, discussing a series of masculinity-related topics with celebrity guests.

“We are so excited to join forces, and hearts, with the incredible team at P&G on this first-of-its-kind partnership,” Baldoni commented, per The Hollywood Reporter.

THE WHY? Marc Pritchard, Chief Brand Officer at P&G, told The Hollywood Reporter in an exclusive interview, “Wayfarer is creating authentic content and stories that bring much needed love, light and positive energy into the world. P&G is committed to creating even more content for good through this unique, first-look deal with a wonderful partner that shares our values.”