THE WHAT?  Sol de Janeiro has launched its Rio Radiance SPF 50 Sunscreen Collection, stepping into the sun care market with Sofia Richie Grainge headlining the campaign. The collection aims to offer diverse sun protection solutions that nourish the skin and provide a radiant finish, featuring products like body lotion, spray, and oil tailored to different user preferences.

THE DETAILS  Since its foundation in 2015, Sol de Janeiro has been celebrated for embodying the vibrant Brazilian spirit, offering a range of body, fragrance, and hair care products now expanded to include sun care. The Rio Radiance SPF 50 Sunscreen Collection promises not only broad-spectrum sun protection but also hydration and a non-greasy radiance, accompanied by a beach-inspired scent.

THE WHY?  The “Sunscreen Worthy of Your Skin” campaign, led by Sofia Richie Grainge and produced in collaboration with Chandelier Creative and Photobomb, draws inspiration from retro movie trailers, featuring Richie Grainge in a humorous portrayal of a sun goddess. This initiative underlines Sol de Janeiro’s dedication to spreading joy and self-celebration through skincare, with both the brand and Richie Grainge expressing excitement about the collaboration and its alignment with their shared values of beauty and skin protection.