THE WHAT? DSM-Firmenich has cut the ribbon on a new showcase of its fragrance innovations, research and perfumers. The theme for this year’s Mind Nose Matter exhibition is ‘momentum’ and explores olfactory friction, among other trends.

THE DETAILS Indeed, according to a report published by Business of Fashion, the exhibition is designed to identify key trends shaping consumer culture and translate them into concepts for DSM-Firmenich’s clients. Among this year’s trending themes are women’s sports, nostalgia and novel fragrance formats.

THE WHY? Robin Mason, Head of Fine Fragrance at DSM-Firmenich, told Business of Fashion, “We’re now seeing more purposeful development around the fragrance in these other formats because people are realising it’s the extension of their lifestyle, especially Gen Z, who want to play and try different things.”