THE WHAT? L’Oreal Paris has been named as the first sponsor for Disney+’s popular reality series in the EMEA region, The Kardashians. The French beauty brand will sponsor the fifth season of the show in the UK, France, Italy, Germany and Spain.

THE DETAILS This sponsorship includes several different commercials, a pre-roll advert at the start of the show, and sponsorship idents across every ad break.  However, these adverts only appear to subscribers on the ad-supported tier. 

THE WHY? Deborah Armstrong, Senior Vice-President and General Manager, Media Networks and Advertising at Disney EMEA, reveals, “This first Disney+ EMEA sponsorship is the start of so much more to come, with so many opportunities for brand to align with our world-class content on Disney+.”