THE WHAT? Harrods and MYGroup have extended their recycling scheme for beauty empties to cover all five of the upscale department store’s five H beauty shops.
THE DETAILS The scheme encourages shoppers to bring in their used beauty, make-up and skin care products in exchange for rewards through Harrods’ MyBeauty scheme. MYGroup then collects and recycles items at its dedicated facility in Hull,
THE WHY? The roll-out follows a successful trial at the Milton Keynes store. Mia Collins, Director of Buying – Beauty, Harrods, comments, “Launching the H beauty recycling scheme’s second phase on a wider scale stands as a pinnacle for Harrods and H beauty, emphasising our dedication to sustainable practices. MyBeauty Recycle & Reward scheme resonates with our loyal customers who are passionate about embracing a more eco-conscious lifestyle. Upholding our promise to minimise waste and increase recycling across the business, our collaboration with MYGroup remains pivotal in propelling this mission forward. Together, we’re leading a transformative journey towards recycling and circularity in the beauty industry, in line with the Harrods brand commitment to responsible practices.”