THE WHAT? The Estée Lauder Companies (ELC) is opening an Atelier in Paris following a 40% increase in fragrance sales since 2019.

THE DETAILS Set to open by 2024, the Paris Atelier will focus on fragrance innovation. Positioned close to ELC’s partners and suppliers, it aims to facilitate faster product development and innovation. The facility will be managed by a specialised fragrance team, emphasising swift collaboration with external entities.

THE WHY?  Stéphane de La Faverie, Executive Group President at ELC, believes the Atelier’s Paris location will offer greater access to resources and industry professionals. The goal is to bolster ELC’s position in the fragrance market and capitalise on its current growth trajectory.