THE WHAT? The Estee Lauder Companies Travel Retal has partnered with China Duty Free group to bring 15 of its prestige brands to CDFG’s new Global Beauty Plaza at Sanya International Duty Free Shopping Complex in Hainan.

THE DETAILS The US prestige beauty giant will launch its largest global flagship and first multi-level experiential store in Sanya for its flagship brand later this year. Featuring the new Estee Lauder Skin Longevity Institute, consumers will be able to discover the brand’s Age Reversal facial services.

THE WHY? The move is designed to centralize the retailer’s beauty offering in one location while creating space that enables brands to bring the best to Chinese travellers – enabling each brand to fully express its heritage and story and enabling high-touch services.