THE WHAT?  Celebrity hairstylist James Pecis has launched a clean hair care brand featuring concentrated shampoo and conditioner tablets in sustainable packaging.

THE DETAILS Blu & Green products, developed in collaboration with Pecis’s wife Kim Norcott, are formulated with premium plant ingredients and bio-engineered compounds, excluding harmful chemicals like sulfates, GMOs, parabens, and are vegan and cruelty-free.

THE WHY? The brand emphasizes hair wellness and environmental care, drawing on Pecis’s extensive experience in the fashion and beauty industry.