THE WHAT? L’Oréal Canada has announced that SalonCentric Canada, a subsidiary of the company, will acquire the operations of ICON SALON SYSTEMS, a privately owned full-service distributor based in British Columbia (BC).

THE DETAILS  This acquisition marks a strategic expansion of SalonCentric Canada’s operations into BC. ICON, known for its significant presence in the region, operates 7 professional-only stores, employs 12 sales representatives, and has an additional 41 employees.

THE WHY?  “L’Oréal Canada’s Professional Products Division has always been committed to serving the 100,000 stylists across the country in the best way possible,” said An Verhulst-Santos, President and CEO of L’Oréal Canada. “The expansion of SalonCentric Canada in British Columbia, after a successful launch in Ontario last year, will allow us to meet the evolving needs of all stylists and to become the industry’s ultimate destination for the best products and services.”