THE WHAT? Sally Beauty has introduced “Licensed Colorist OnDemand” across the United States, a free digital service offering hair colour consultations from licensed professionals.

THE DETAILS  This service provides customers access to over 1,300 hair colour options. Consumers can connect with licensed colourists via video or chat for about 15 minutes to receive personalised hair colour advice and product recommendations. The initiative, which began in two states and expanded nationwide due to high demand, is a part of Sally Beauty’s broader strategy to enhance customer engagement and education in hair colouring.

THE WHY? The launch of Licensed Colorist OnDemand addresses the need for personalised, professional advice in at-home hair colouring. Sally Beauty’s expansion of the service nationwide reflects the significant consumer interest in expert guidance for achieving specific hair colour outcomes using their products.