THE WHAT? Sally Beauty has announced an exclusive retail partnership with XMondo Color. The retailer will be the first and exclusive in-store distribution partner for the brand.

THE DETAILS The range available online and in store comprises seven vibrant Color Depositing Masks spanning trending shades such as Super Purple and a Clear Glossing Treatment.

THE WHY? Maryann Herskowitz, Group Vice President of Merchandising at Sally Beauty, says, “At Sally Beauty, we are committed to continuously expanding our product offering to meet the evolving needs of our consumers. More individuals are prioritizing their hair health by looking for products with gentle, simple ingredients that nourish their hair. XMondo Color delivers on this desire with better-for-you color-care products that boost hydration and revitalize damaged hair.”