THE WHAT?  LVMH-owned Celine, announces its first venture into cosmetics with Rouge Triomphe, a lipstick debuting in autumn 2024, followed by a full line of 15 satin-finished colors in January 2025. This launch marks the brand’s intention to merge its fashion heritage with the beauty sector, aiming to extend its aesthetic influence beyond haute couture.

THE DETAILS Designer Hedi Slimane, having previously introduced fragrances for Celine, is now expanding the brand into cosmetics with a vision that encompasses a broad range of beauty products, from lip balms to blush, starting with each new season. This initiative represents Slimane’s debut into cosmetics under Celine, promising a blend of the brand’s chic ethos with high fashion and beauty.

THE WHY?  Celine’s entry into the cosmetics industry is a strategic maneuver within the luxury market, positioning itself alongside in-house LVMH beauty giants like Dior Beauty, Fenty Beauty by Kendo, and Sephora Collection. Leveraging LVMH’s resources, Celine’s move into beauty is timely, as its revenue approaches €3 billion (US$3.27 billion), indicating that this expansion could significantly enhance its market presence and financial success.