THE WHAT?  The Fragrance Shop (TFS), the UK’s leading fragrance retailer, has capped a record-breaking year with the launch of its flagship store on Oxford Street, the introduction of the UK’s first AI scent creation machine, “Every Human”, and significant expansion across its retail network.

THE DETAILS This past fiscal year, ending on 1 April 2024, The Fragrance Shop reported a robust 6.1% increase in like-for-like sales and an overall business growth of 9.4%. The retailer also celebrated substantial gains within its brand portfolio, with Barbour, Versace, and Jean Paul Gaultier seeing sales jumps of 55%, 48%, and 40%, respectively.

THE WHY?  With 223 stores currently in operation across the UK, TFS plans to exceed 300 locations within the next three years and is setting its sights on international markets. The flagship store on Oxford Street has become a beacon for both luxury and niche fragrances, featuring groundbreaking technology like the Every Human AI scent machine which personalizes fragrance creation for customers.

Sanjay Vadera, Chief Executive of The Fragrance Shop, expressed pride in the company’s achievements, highlighting the success of the new flagship store and the AI technology that enhances customer experience. The expansion of TFS’s membership program, MyTFS, now boasting over one million members, and the growth of the scentaddict subscription service were also noted as key achievements.