THE WHAT?   Superdrug has unveiled Princess Andre as the new face of its popular and affordable own-brand cosmetics line, Studio London. The social media influencer and beauty enthusiast will collaborate closely with the brand on several fronts, including product development and promotional activities.

THE DETAILS  Princess Andre will play a pivotal role in shaping the future of Studio London by contributing to the development of new products and starring in marketing campaigns across retail stores and digital platforms. Her involvement is set to enhance the brand’s visibility and appeal, particularly through social media content and appearances at major events.

THE WHY? Aligning with Studio London’s ethos of fostering creativity and accessibility, Princess Andre emerged as the ideal ambassador. Her organic rise as a content creator and her resonance with the beauty community make her a fitting representative for the brand. Additionally, Princess will extend her influence to Superdrug’s Mine body-mists and an upcoming teen skincare range.