THE WHAT?   L’Oréal has reaffirmed its commitment to promoting only age-appropriate skincare products for children, emphasizing that the primary focus should be on basic hygiene, personal care, and specific skin conditions such as eczema and acne. This approach ensures that products targeted at younger consumers prioritize essential skin health over cosmetic enhancements.

THE DETAILS   The company’s product range for children includes items specifically designed to meet the delicate needs of younger skin, such as gentle cleansing, effective moisturizing, and robust sun protection. These products are carefully formulated to be suitable for children’s skin and to address common pediatric skin conditions. L’Oréal has implemented rigorous standards to ensure that all children’s products are safe and effective, aligning with their broader commitment to consumer health and safety.

THE WHY? In line with this commitment, L’Oréal has established a ‘Responsible Advertising & Marketing Communications Policy’ that prohibits targeting advertising towards children under 16 years of age across all media channels, including digital platforms and social media. The policy extends to the company’s stance on not partnering with influencers under the legal age to sign a contract, ensuring that their marketing practices reflect their ethical stance on children’s skincare.