THE WHAT? Childs Farm has hosted a Capital Markets Event, revealing it expects to triple revenue by 2028, leveraging PZ Cussons’ brand-building capabilities.

THE DETAILS Since its acquisition by PZ Cussons in March 2022, the baby care brand has performed well, reporting 12 percent revenue growth for FY2023 thanks to the launch of new products such as SlumberTime, increased distribution and social and digital activation.

THE WHY? Sarah Pollard, PZ Cussons Chief Financial Officer, commented, “We are really proud of the continued development of Childs Farm under our ownership and excited about the growth we see ahead for this unique business. As we look ahead, we see opportunities to accelerate Childs Farm’s progress and strengthen its leadership position, to enter new international markets and to continue to launch innovative new product ranges.

“As a brand, Childs Farm is highly complementary to our strategic focus on the baby category, an attractive and growing market, and worth £3.5 billion in retail sales across our priority markets alone. Our success today in growing Childs Farm reflects our winning formula for brand building, a key part of our wider strategy as we continue to transform the business.”