THE WHAT? Dior’s Cheval Blanc Paris spa experience has set sail along the Seine once again. The LVMH-owned designer brand’s Spa Cruise 2023 made a splash in the French capital yesterday for Haute Couture Week and will be moored at Port Henri IV through 14th July.
THE DETAILS Visitors to the Dior Cheval Blanc yacht can enjoy a treatment in one of four individual treatment rooms, then relax on deck in the pool while drinking in the views over Paris’ skyline.
The treatment menu, which comprises four body massages and three facials, will be switched up each day according to a given wellness theme – namely, relaxation, detox, reverse aging, balance and power.
THE WHY? Launched last year, the Spa Cruise concept was clearly a hit – timed to coincide with couture season, it’s an effective way to build visibility for the luxury fashion and beauty label.
