THE WHAT? Kiko has announced the appointment of Cecilia Schena to its global leadership team as Chief Marketing Officer. Schena will report directly to CEO, Simone Dominici, according to a report published by Fashion United.

THE DETAILS Schena joins the Italian make-up brand from Chromavis where she was Senior Vice President Marketing & Business Development.

THE WHY? Dominici noted in a press release, per Fashion United, “Cecilia brings with her a wealth of knowledge on product development and marketing excellence that will be fundamental to help accelerate Kiko’s growth, strengthening the brand on its path of omnichannel, as well as geographic expansion in the main beauty categories.”