THE WHAT? Charlotte Tilbury has launched an app designed to use the power of technology to bring products from her eponymous beauty brand to a wider audience at the click of a button.

THE DETAILS The app is described as ‘a living manifestation of Charlotte’s mission to democratize and simplify beauty for all’. The interactive platform combines AI with Charlotte’s expertise to educate, reward and inspire users and features a beauty video library with quick application tricks, app-only exclusives, red carpet content and confidence building affirmations, as well as the ability to shop on the go.

THE WHY? Tilbury, Founder, President, Chairman and Chief Creative Officer, Charlotte Tilbury Beuaty, said, “It’s always been my mission to democratize and decode beauty and skin care, and this incredible app achieves this – it’s expert artistry at your fingertips. This has been years in the making – the tech has finally caught up with my vision to make easy beauty for you. It’s powered by my years of expertise and my unique artistry algorithm, backed by data science and customer insight. It takes all my knowledge, secrets, tips and tricks from my 30-year career with how-to tutorials delivering easy beauty for everyone – unlocking all my backstage secrets, exclusive behind-the-scenes content, and app-only product drops.

“It’s a truly immersive and empowering beauty experience, home to my pro-beauty and pro-skin analysis tech tools, helping you build your personalized beauty wardrobe and routine – all powered by AI + deep learning.”