THE WHAT? Scarlett Johansson is preparing to bring her cosmetics line, The Outset to the UK, according to a report published by WWD.

THE DETAILS The clean beauty brand will join the line-up at Cult Beauty. WWD reveals that Johansson will use the UK market to test the appetite for her skin care collection in Europe, and forge a plan for further international expansion. More than 50 percent of The Outset’s social community hails from outside the US.

THE WHY? Johansson told WWD, “Our UK community members have been particularly vocal asking for the brand, and we’ve seen that many of them have travelled to the US to shop The Outset at Sephora.”