THE WHAT? Fussy has teamed up with Brewdog to launch a refillable natural ‘Beer-odorant’ dubbed ‘a pint for your pits’ the vegan deodorant promises to be both cruelty-free and planet-saving.

THE DETAILS The ‘bold and fresh scent’ features notes of the brewery’s famous Punk IPA, namely grapefruit and pineapple, ending with a hoppy finish, according to the blurb on Fussy’s website.

THE WHY? Well it’s certainly an attention grabber and the product’s FAQ reassuringly promise that the scent is fresh and tropical and won’t leave you smelling like a pub.