THE WHAT? As Chinese tourists return to European shores, Clarins has introduced Alipay+ to locations in Madrid and Barcelona, enabling Asian shoppers to pay via QR code, according to a report published by ATM Marketplace.

THE DETAILS The payment solution will not only be familiar with Asian shoppers but also help overcome the language barrier.

THE WHY? Cristina Sanchez, Retail Manager for Clarins in Spain, said in press release, per ATM Marketplace, “Around 60 percent of the clients of the Clarins own boutiques clients in Spain came from Asia before the pandemic. Now we are getting back to those levels and offering them to pay through Alipay+ that connects some of the most popular e-wallets in Asia, brings consumers security and ease, and we expect the integration to help increase of this audience in the coming months.”