THE WHAT? Puig-owned Charlotte Tilbury has named Gong Jun as its newest Global Ambassador.

THE DETAILS According to Jing Daily, alongside campaign images and videos, Charlotte Tilbury has released a limited edition signature ‘Pillow Talk’ series, which includes eyeshadow palettes, lipsticks, highlighters, and blushes. 

THE WHY? Jun has a social media following of 19.5 million on Weibo, with the hashtag #GongjunCTGlobalAmbassador having hit 63 million views on the social site. 

According to Jing Daily, Jun’s partnership with Charlotte Tilbury will allow the label to ‘find relevance with today’s younger generation and underline the brand’s premium positioning.’