THE WHAT? A London fashion store has adopted real-time price tags, recalculated every 10 minutes, in order to accept payment in crypto currencies, according to a video report posted by Reuters.

THE DETAILS Designer Philipp Plein has opened a crypto concept store in London, which accepts more than 20 different digital currencies. Shoppers can scan a QR code to view the price in real time. The store also boasts a museum featuring Plein’s NFT art collection.

THE WHY? Due to the volatility of crypto currencies, real time price tags are necessary to minimise losses for both retailer and shopper.