THE WHAT? Sederma has announced the launch of a website dedicated to Matrixyl. The site is designed to help consumers, individuals and professionals discover the ingredient and its wrinkle-busting powers.

THE DETAILS The website includes scientific explanations, testimonials and before/after shots as well as a product selector, which guides the user to the appropriate Matrixyl based on various criteria (wrinkle-types, specific tests, regulations, cellular target and formulation attributes).

THE WHY? The site is designed to help consumers procure the information they need to make an informed decision on anti-wrinkle product selection.