THE WHAT?  Procter & Gamble India (P&G India) is setting up a ‘P&G Supply Chain Catalyst Fund’ worth 300 crore. The fund aims to work with third-party companies and startups to develop improvements for P&G India’s supply chain ecosystem.

THE DETAILS  According to  LV Vaidyanathan, CEO of P&G India sub-continent, the fund is designed to support innovative solutions to enhance the supply chain. This effort is part of the broader attempt by P&G India to improve its operational efficiency and productivity by making targeted investments and collaborations in the supply chain sector.

THE WHY? This move is a segment of P&G India’s ongoing ‘vGROW’ initiative, which is six years into its operation. The initiative aims at collaborating with various organisations, including startups and small businesses, to find and apply business solutions specific to P&G’s operations in India, having already resulted in investments totalling Rs. 1,800 crore.