THE WHAT? Trending fragrance brand, Phlur has announced two executive appointments: Elizabeth Ashman has been named CEO while Linette Kim will take on the role of Chief Marketing Officer.

THE DETAILS According to a report published by WWD, Kim joins from Bliss while Ashman’s most recent position was President of Moon Juice. Both are the first to take on their respective role at the rapidly growing brand.

THE WHY? Founder Chriselle Lim told WWD, “I’m very proud of where we’ve been able to bring Phlur over the last two years since relaunching the brand… but in order for us to truly scale and get to the next level, I knew I needed to bring in key hires that would allow us to do that.”