THE WHAT?   Henry Rose, a pioneering genderless fine fragrance brand founded by Michelle Pfeiffer, has announced the appointment of Laure de Metz as its new Chief Executive Officer. This strategic move aims to propel the brand’s growing presence in the global fragrance market.

THE DETAILS  Laure de Metz brings over twenty years of expertise in the prestige beauty industry to Henry Rose. Her career began in Paris with positions at YSL Parfums and Estee Lauder Companies and culminated in a decade-long tenure at LVMH, where she most recently served as General Manager, Americas for Benefit Cosmetics. De Metz’s extensive background in brand identity, consumer engagement, and multi-channel marketing strategies will be crucial as Henry Rose seeks to expand its global footprint.

THE WHY?  De Metz’s appointment follows a period of significant growth for Henry Rose under the leadership of Debi Theis, who will continue as President. The brand has made notable strides in product diversification and retail expansion, including its recent launch in over 400 Sephora stores across the United States and its entry into the Canadian market.

With a commitment to 100% ingredient transparency, Henry Rose stands at the forefront of the clean beauty movement. De Metz expressed enthusiasm about her new role, emphasizing the brand’s mission to offer safer, transparent fine fragrance products to consumers worldwide. She highlighted the brand’s innovative approach backed by strategic partner Sandbridge Capital, setting a clear trajectory for future development.