THE WHAT? Kylie Cosmetics has announced its launch in India. Partnering with House of Beauty, a first for the Coty-backed brand, Jenner’s famous lip kits will be sold in 25 Sephora India stores nationwide and online via Sephora’s dedicated e-commerce site.

THE DETAILS The launch collection includes Matte and Velvet Lip Kits, Precision Pout Lip Liner, Power Plush Longwear Foundation, Kylash Volume Mascara, Power Plush Longwear Concealer and Tinted Butter Balm.

THE WHY? Kylie Cosmetics joins a long line of premium brands that have launched on the booming market in the last 12 months. Jenner comments, “I am so excited to launch Kylie Cosmetics in India – I created Kylie Cosmetics to give my fans access to the make-up products that I use and love, and I can’t wait to share my collection with all my fans in India.”