THE WHAT? Kose is set to shutter its flagship Tmall store. The J-beauty manufacturer said the closure was the result of a ‘strategic adjustment’ but that it had no further plans to adjust its online offer in China.
THE DETAILS According to a report published by Jiemian, the closure is a result of weak sales. The manufacturer of Tarte will retain its offline stores as well as its online presence on JD.com, WeChat and Xiaohongshu, among others.
THE WHY? J-beauty brands have taken a hit in the wake of strained relations between China and Japan as a result of the latter’s nuclear wastewater discharge, Jiemian claims.