THE WHAT? Rihanna’s Fenty Beauty launches in India through Nykaa, coinciding with her performance at a high-profile pre-wedding event in Jamnagar.

THE DETAILS  Nykaa will showcase an array of Fenty Beauty’s bestsellers such as the Pro Filt’r Soft Matte Longwear Foundation, Killawatt Freestyle Highlighter, and Gloss Bomb Universal Lip Luminizer, among others. Emphasizing the brand’s core values of inclusivity and empowerment,

THE WHY? Fenty Beauty aims to further its reach, allowing Indian consumers easy access to its innovative products without the hassle of additional customs duties, promoting Rihanna’s vision of beauty inclusivity and the signature Fenty Face makeup technique across new demographic territories.