THE WHAT? Yoshitsu subsidiary, Reiwatakiya has announced that it has entered into a lease agreement with Fashion Show Mall for a new store in Las Vegas.

THE DETAILS The 2,328 sq ft space is expected to open in October this year, selling cosmetics, fragrance, health and beauty products.

“We are excited to share with you the upcoming opening of our new Las Vegas store, a significant step made possible through our recent Lease with Fashion Show Mall,” Mei Kanayama, the Principal Executive Officer of Yoshitsu, commented. “We believe that this step is a key part of our ongoing efforts to broaden the scope of our business and enhance our brand awareness in the US As we move forward, our focus will be on adapting and expanding our product range to better serve the local market and on establishing a solid foundation for additional US locations. We are optimistic that this international expansion will inject new energy into our growth and development.”

THE WHY? The move is expected to expand the company’s operational network in the US and strengthen its market presence.