THE WHAT? Indian Actress Deepika Padukone has launched a new self care brand named 82°E, with the products all containing an Indian ingredient. 

THE DETAILS The premium range is said to offer high performing products, and is backed by global venture capitalists. 

THE WHY? According to a press release, the launch of 82°E marks ‘Padukone’s foray into full-fledged entrepreneurship, expanding her mission to leave behind a distinguished legacy and to inspire people to live authentic lives beyond her professional endeavours as an actor, producer, and mental health advocate.’

Padukone says: “Wherever I am in the world, practising simple acts of self-care consistently, helps me stay grounded and enables me to feel my most centered. With 82°E, I hope to inspire us all to connect with our truest, most authentic selves through consistent and humble self-care practices. 

“The first step in that direction is our range of skincare products that have been rigorously sourced, carefully crafted, and clinically tested so you can build simple, joyful, and effective everyday rituals to care for the health of your skin.”