THE WHAT? The Estee Lauder Companies has named Bart Dubbeld Vice President / General Manager of its Travel Retail Southeast Asia division, effective immediately.

THE DETAILS In his new role, Dubbeld will lead the Southeast Asia region for the TR division, responsible for driving growth and profitability for the market in the channel. Dubbled previously served as VP/GM TR APAC for the US prestige beauty giant’s Clinique and Dr Jart+ brands.

THE WHY? ELC said that the market was increasingly important for the TR business and, in a statement, revealed that in his previous role, “[Dubbeld] has spearheaded successful initiatives to drive retail, trade marketing activations and digital transformation.”