THE DETAILS The campaign shot by Louise and Maria Thornfeldt, sees Troye appear in a makeup mood created by Rabanne Beauty Creative Director Diane Kendal. 

“I’ve always been attracted to Rabanne’s effortless vibe,” comments Sivan. “I love to play and express myself, and I have actively worked over the years to unlearn any restrictions I put on myself when it comes to fashion and beauty. Something about Rabanne just feels very right to me personally, and their approach to fashion and beauty is aligned with mine.”

THE WHY? The collaboration follows Sivan’s Rush video, in which he wore Rabanne; and his appearance at the SS24 Rabanne show wearing the fashion brand’s new season designs and makeup. We imagine the songwriter and actor’s social media audience of 39 million can’t have hurt.

The post Rabanne names Troye Sivan as Global Makeup Brand Ambassador appeared first on Global Cosmetics News.

THE DETAILS According to a report published by Reuters, the company is now valued at €14 billion, with shares trading at €25.35 a-piece.

THE WHY? Reuters reveals, quoting a note from JP Morgan, that Puig is expected to benefit from strong demand for luxury scents and shares could hit €32 by 2025’s close; indeed net sales rose 10.1 percent yoy in Q1 2024.

The post Puig to join Spain’s IBEX 35 appeared first on Global Cosmetics News.

THE DETAILS Ramakrishnan did not share any specifics about her future plans, merely that she was eager to ‘explore fresh opportunities’, particularly contributing to brands that make a difference.

THE WHY? Ramakrishnan’s post reveals, “From assembling a stellar team to bringing our brand story to life, my time at 82°E has been filled with growth, learning, and memorable experiences. I am immensely proud of our achievements and deeply grateful for the amazing colleagues and external partners who made it all possible. As I bid farewell to 82°E, I am confident that Deepika, our team, and the brand will continue to scale greater heights.”

The post Keerthana Ramakrishnan announces departure from 82˚E appeared first on Global Cosmetics News.

THE DETAILS According to a report published by WWD, The Maker will use the investment to expand internationally and grow its retail network, as well as scale its presence in Sephora North America.

THE WHY? True Beauty Ventures Co-founder, Rich Gersten, told WWD, “We’re big admirers of what Lev and Alina did at Fresh and really respect what they’ve been able to pull together at The Maker. It’s very unique and differentiated.”

The post True Beauty Ventures invests in The Maker appeared first on Global Cosmetics News.

THE DETAILS According to a report published by Business of Fashion, One/Size is expected to reports revenues of US$115 million in 2024, while IGK could hit US$80 million. Both have grown strongly in the past two years.

THE WHY? Presumably, Luxury Brand Partners is hoping to cash in on the brands’ impressive results and long-term potential – at least, so says Business of Fashion. Both brands are yet to expand internationally having focused on a strong domestic foundation.

The post One/Size and IGK Hair on the hunt for buyers appeared first on Global Cosmetics News.

THE DETAILS According to a report published by WWD, the store will use the dedicated space to offer facials while the retail area will stock Goop’s own labels: Goop Beauty and G.Label as well as homeware, jewelry and wellness essentials.

THE WHY? The store is part of the brand’s wider expansion strategy, WWD reports quoting Matthew Blythe, Senior Director of Retail Operations and Development at Goop. The brand is hoping to build its retail portfolio to 20 stores at a rate of between one and three openings a year.

The post Goop to open sixth bricks and mortar location appeared first on Global Cosmetics News.

THE DETAILS According to a report published by Jing Daily, the luxury skin care brand has also discontinued its mini program service.

THE WHY? A report published by Qing Yangjin quoting Baum’s customer service team attributes the exit to ‘strategic adjustment’. Baum is the latest in a long line of international brands to close their Tmall flagships following dwindling sales. Qing Yangjin adds that J-beauty brands have suffered in the fall out following Japan’s controversial Fukishima discharge.

The post Baum to exit China appeared first on Global Cosmetics News.

THE DETAILS The brand will be sold in Glamour’s Amazonia Mall, Downtown and Movietown Mall outlets.

THE WHY? Glamour Beauty’s Varsha Sharma reveals, “We are incredibly proud to introduce L’Occitane to our customers in Guyana. This launch represents a significant milestone for us as we strive to bring the best of global luxury beauty brands to our country. Our customers can now indulge in the luxurious experience of L’Occitane products without having to travel abroad.”

The post L’Occitane debuts at Guyana’s Glamour Beauty appeared first on Global Cosmetics News.

THE DETAILS The acquisition covers Labormar’s laboratory and 9 logistics and sampling hubs and brings Eurofins’ network to 15 laboratories across 5 LATAM countries.

THE WHY? The deal will strengthen Eurofins’ global testing offering and, specifically, its presence in Latin America, the testing firm revealed.

The post Eurofins snaps up Labormar appeared first on Global Cosmetics News.

THE DETAILS The acquisition will increase operational efficiencies and allow the three brands to streamline product development. All three brands are sold via Whole Foods Market, Amazon, Sprouts Farmers market and Natural Grocers, among others.

THE WHY? Allison Grossman, Co-Founder of Seaweed Bath Co, comments, “We have admired Andalou Naturals and Mineral Fusion for a long time, and we are thrilled to bring together the resources, knowledge and extensive experience of the teams.”

The post Seaweed Bath Co acquires Andalou Naturals and Mineral Fusion appeared first on Global Cosmetics News.