Eucerin Partners with Mandy Moore for ‘Expect More’ Campaign
Beiersdorf-owned Eucerin has partnered with actress, singer-songwriter, and mom Mandy Moore to launch their new ‘Expect More with Eucerin’ campaign.
K18 announces Simone Biles as brand ambassador
Unilever’s K18 brand has named Simone Biles as its Brand Ambassador. The professional gymnast will front the hair care brand’s inner-strength campaign, showcasing her elevated hair care routine that promotes self expression.
Cetaphil unveils digital campaign to celebrate men’s skin care
Galderma’s Cetaphil brand has launched a campaign designed to encourage men to embrace a skin care routine. The derma skin care line’s Made For Phil campaign features two videos made for social media designed to shift the dialogue on male skin care.
Herbivore Botanicals hires Supergoop marketing chief as CEO
Herbivore Botanicals has named Britany LeBlanc as Chief Executive Officer. LeBlanc joins the company from Supergoop where she held the role of Chief Marketing Officer. Co-founder Alexander Kummerow is also stepping up his daily responsibilities at the brand.
Chanel becomes the first fragrance brand to make a splash on Las Vegas Sphere
Chanel has become the first luxury fragrance brand to appear on Las Vegas’ Sphere. The 90-second spot featuring the French designer’s limited edition No.5 L’Eau, will air at regular intervals each day all week.
Peggy Gou joins Maybelline New York as Global Ambassador
Maybelline New York has announced Peggy Gou as its newest global ambassador. The DJ will front upcoming product and brand campaigns, starting with the L’Oreal-owned brand’s SuperStay Matte Ink Liquid Lipstick.
Too Faced follows Clinique to launch on Amazon Premium Beauty Store
Too Faced has become the second brand in the Estee Lauder Companies portfolio to launch on Amazon’s US Premium Beauty Store. To raise awareness of its debut on the e-commerce behemoth, Too Faced has named lifestyle content creator Darcy McQueeny as its official Ambassador for its Amazon storefront.
Olay’s Cleansing Melts Named Official Facial Cleanser for Team USA at the 2024 Paris Olympics
Olay’s Cleansing Melts have been named the official facial cleanser for Team USA at the 2024 Paris Olympics.
Rihanna to debut new hair care line under Fenty brand
Rihanna’s Kendo-backed cosmetics brand, Fenty Beauty, has teased the launch of a new line of hair care products, named Fenty Hair. The new range is expected to drop on June 13, 2024.
Ticketed sales for excess inventory: Beautyfor makes its debut
Beautyfor is on a mission to help the beaty industry shift excess inventory, reducing waste. The brand, which will hold ticketed sales in New York once a quarter, was conceived following a benefit along similar lines, held to raise money for the Israel Red Cross, exceeded expectations.
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