THE WHAT? The Estée Lauder Companies has introduced The Catalysts program, a global initiative created by its New Incubation Ventures (NIV) and supported by TikTok. This program aims to empower emerging storytellers in the beauty industry, offering financial backing and mentorship opportunities.

THE DETAILS  The Catalysts program will award up to US$250K to two winners selected by a panel of industry experts and TikTok creators. The initiative also includes a masterclass series featuring insights from leading industry figures.

THE WHY? The program reflects NIV’s dedication to supporting innovative figures in beauty, emphasizing the industry’s role in broader cultural and social contexts.