THE WHAT? Unilever’s K18 brand has named Simone Biles as its Brand Ambassador. The professional gymnast will front the hair care brand’s inner-strength campaign, showcasing her elevated hair care routine that promotes self expression.

THE DETAILS K18 is also excited to also partner with Biles’ longtime professional hairstylist, Jasmine Johnson, as a K18 ambassador to share the stylist’s perspective on the benefits of K18 – especially for those with texture and hair extensions.

THE WHY? The multi-year partnership woth Biles underscores K18’s commitment to prioritizing hair health from a biology-first approach, the brand said in a statement.

Suveen Sahib, Co-Founder and CEO of K18, explains further, “Simone Biles is synonymous with pushing boundaries and her impact extends far beyond her sport. As our newest brand ambassador, Simone will bring her transformative energy to K18. This partnership is a testament to resilience, the power of science in elevating self-expression, and the belief that when we tap into our inner strength, anything is possible —whether it’s a gold medal performance or transforming the future of hair care.”