THE WHAT? Herbivore Botanicals has named Britany LeBlanc as Chief Executive Officer. LeBlanc joins the company from Supergoop where she held the role of Chief Marketing Officer. Co-founder Alexander Kummerow is also stepping up his daily responsibilities at the brand.

THE DETAILS According to a report published by WWD, LeBlanc is charged with growing her team to support marketing and growth strategies.

THE WHY? WWD reveals that the brand has made these leadership appointments in anticipation of its next phase of growth.