THE WHAT? Target has announced a partnership with Shopify. The global commerce platform will offer a selection of its popular merchants and their products on Target Plus, the retailer’s third-party digital marketplace.

THE DETAILS Target will be the first mass retailer to work with Shopify to bring select merchants’ products into its physical stores.

THE WHY? Cara Sylvester, Executive Vice President and Chief Guest Experience Officer, Target, reveals, “Our partnership with Shopify extends the breadth of thoughtfully designed and affordable items available to discover and enjoy as part of Target’s distinctive mix of brands shoppers love.”