THE WHAT? JP Morgan has announced the expansion of Tap to Pay on iPhone for its clients in Canada. Sephora is the bank’s first client to enable the new feature, which allows merchants to accept contactless payments using only an iPhone.

THE DETAILS The LVMH-owned retailer is rolling the capability out across more than 130 freestanding stores in the country, so Sephora’s Beauty Advisors can accept contactless credit and debit cards, Apple Pay, and other digital wallets anywhere in the store simply by using their iPhone and Sephora’s proprietary mobile point of sale app.

THE WHY? Stefan Jensen, Vice President, Treasurer, Sephora, reveals, “Innovation and the customer shopping journey are key pillars of Sephora’s business and working with J.P. Morgan Payments to deliver Tap to Pay on iPhone is a key example of how Sephora is continuing to provide an elevated experience for our consumers. After introducing Tap to Pay on iPhone in our U.S. stores last year, our beauty community has really embraced this new way to pay, and we’re thrilled to expand this to our Canadian market.”