THE WHAT? Kose Corporation has announced the launch of its first standalone store in the US, Maison Kose. The store will open at The Shops at Santa Anita in Los Angeles and will merge shopping and entertainment, education, community engagement and tech.

THE DETAILS The company hopes to fly the flag for J-beauty culture in the market through the products and services on offer. The store will also boast a dedicated area for Kose Global Ambassador, Shohei Ohtani.

THE WHY? The company said in a statement, “Maison Kose is a place for people to get inspired, to be entertained, to learn something new, and to discover beauty rituals right for them. It is a unique shopping experience and a beacon as well to beauty aficionadas looking for the best of Japanese Beauty.”