THE WHAT? Kylie Cosmetics has made its debut at Ulta Beauty at Target with a curated collection of Jenner’s best-selling lip products. The expansion is a key milestone for the Coty-owned brand’s important and strategic partnerships with both retailers.

THE DETAILS Kylie Cosmetics launched in physical retail at Ulta Beauty in 2018 and this added touchpoint will bring greater convenience for fans of the brand, as well as reach new audiences across the US.

THE WHY? Rick Gomez, Target’s Executive Vice President and Chief Food, Essentials and Beauty Officer. “Through Ulta Beauty at Target, we’re offering Kylie’s best selling items including the Matte Lip Kit, High Gloss and more. This kind of prestige experience is what makes our partnership with Ulta Beauty so special. And we’re excited to continue building on the power that comes from bringing our brands together to change the way people shop beauty.”