THE WHAT? Maybelline New York has announced Peggy Gou as its newest global ambassador. The DJ will front upcoming product and brand campaigns, starting with the L’Oreal-owned brand’s SuperStay Matte Ink Liquid Lipstick.

THE DETAILS “I am honored and excited to join the Maybelline New York family. Maybelline has always been a brand that celebrates individuality and creativity – values that resonate deeply with me,” says Gou. “Maybelline products are not only high-performing but also resilient enough to withstand the demands of my often-hectic global touring schedule. I look forward to embarking on this journey.”

THE WHY? Trisha Ayyagari, Global Brand President, Maybelline New York, explains, “Maybelline New York is thrilled to welcome Peggy Gou as our newest ambassador. Peggy is the hottest DJ in the world and her songs are everyone’s summer soundtrack. Her infectious energy and her ability to connect with such a diverse audience is a true testament to her authenticity and artistry. We look forward to the power of this partnership with Peggy, to celebrate creativity and self-expression.”